A recent American survey by consumer insights firm JD Power revealed getting a better-than-expected quality of sleep raised overall guest satisfaction levels by 11%.
This in turn, led to 78% saying they “definitely will” return to that property.
Hotels, by nature, are in the business of selling sleep. This is equally fundamental whether you are offering a relaxing tea country getaway, or a city hotel catering for business travellers with early morning meetings.
So what steps can you take to give your guests the best night’s sleep?
Keep it clean
No matter what the size of your hotel, cleanliness has to be paramount. This is important for guests’ sleep quality as well. The look, feel – and yes, smell – of linen is crucial.
Pay close attention also to the cleanliness of the mattress & bed. A single review mentioning the horrors of bedbugs can do extensive damage to your hotel’s reputation, no matter how beautiful the rest of the experience may have been. Take for example, a recent TripAdvisor review starkly titled ‘Do not stay here > Bedbugs’. Potential guests are unlikely to subject themselves to that risk voluntarily, so they will take their business elsewhere.
Keep it quiet
Not all sources of noise are within the hotel management’s control, particularly if your property is located in a busy area, but those that are should be tackled head-on.
Issues like leaky faucets, loud AC or fans, poorly fitted windows and buzzing light fixtures are annoying intrusions that can disrupt sleep. Have your housekeeping or maintenance teams listen for sound issues when they check the rooms, and eliminate those irritating distractions.
Embrace the dark
A survey commissioned by IHG Hotels & Resorts found 80% of guests have trouble sleeping away from home. This led the company to pilot use of a high-tech LED lighting system to regulate guest’s circadian rhythms.
While such products may only be an option for large and high-end brands, installing black-out curtains or blinds in your guest bedrooms is an easy way to help them achieve a restful night’s sleep.
Small touches can make a big difference. Consider offering in-room amenities specifically to help with sleep, such as earplugs, aromatherapy products and decaffeinated coffee or herbal tea.