Cinnamon has launched Bring A Friend Home, a promotion to boost Sri Lanka’s tourism industry to coincide with World Friendship Day on July 30.
The initiative encourages Sri Lankans and expats livings in the island to nominate foreign friends to visit the island through an array of packages. These include stays ranging from two to seven days at various locations such as Colombo, Hikkaduwa, Trincomalee and Yala.
Sri Lankans living here and overseas and expats with a valid resident visa are eligible to nominate their friends for this program.
“Cinnamon’s Bring a Friend Home promotion aims to create some much-needed enthusiasm and excitement for Sri Lanka once again as an experiential travel destination,” says Dileep Mudadeniya, Vice President John Keells Group, Head of Brand Marketing Cinnamon Hotels and Resorts and CEO of Cinnamon Life Mall.
Those interested in taking part can register on www.bringafriendhome.com and invite friends via email, Whatsapp, Facebook or Twitter and will qualify for a raffle draw. Invitations can be sent from 30th July – 15th December 2019 for stays within the same period. The raffle draw will take place on January 2020.
The promotion comes at a time when arrival numbers are making a slow recovery after the events of April. July monthly arrivals grew by 83 per cent from June to 115,701. Tourists arrival to date stands at 1.28 million and tourism officials are predicting it to reach 2.1 million by the end of 2019.
Sri Lanka recently introduced the visa on arrival program from 1 August for 48 countries for a period of six months hoping to attract more travellers.
“Projects of this nature will globally amplify the impact of the destination and trigger an international prerequisite to visit Sri Lanka. This campaign will help spread a positive outlook of the country across the world, showing that it is safe to visit and is open to tourism,” says Kishu Gomes, Chairman of SLTPB, speaking at the launch.