Thailand to support Sri Lanka Tourism

Thailand to support Sri Lanka Tourism in the aftermath of the Easter Sunday attacks.

A delegation of 80 representatives comprising Thai media personnel, travel bloggers and tour operators led by the Deputy Governor of the Tourism Authority of Thailand (TAT) visited Sri Lanka last week on a familiarisation trip.

Addressing a press conference the Deputy Governor, C.K.N Ayudhya said that his visit to Sri Lanka has been an eye-opening experience.

“TAT and SLTPB have always had a very special relationship. We will continue this relationship through good and challenging times. Whatever experience and knowledge we can impart, we will share it with Sri Lanka.”

The invitation to TAT was extended when Tourism Minister John Amaratunga met the Governor of the tourism authority when he attended the THAIFEX 2019 held in early June.

During their visit to the island, the TAT signed an MOU with the SLTPB to promote bilateral tourism between the two countries. As a part of this MOU, the TAT will share knowledge and best practices on a variety of topics including destination marketing, crisis management and recovery strategies. TAT is committed to providing technical assistance in developing cultural experiences that will interest visitors and influencers and promote Sri Lanka’s Buddhist trail in their country.

Despite being recognised as a thriving tourist destination in the world, Thailand has experienced several setbacks in the past, notably the 2015 attack on a temple in Bangkok. However, due to the country’s diverse offerings, the tourism industry has been resilient and has shown tremendous growth year-on-year. Last year Thailand welcomed 38.12 million people, up 7.1 per cent compared to 2017.

In 2018, 9,176 Thai tourists visited the island while Thailand attracted more than 50,000 Sri Lankans. Buddhist pilgrimages contribute a

“Traditionally Sri Lanka has been a place of interest for pilgrimages but I’m confident that there are many aspects of Sri Lanka that would Thai nationals,” Ayudhya added.

Hospitality Insider Issue 4