TripAdvisor users can now write reviews, share photos, and search for deals on cruises, under a special section on the website called “TripAdvisor Cruises”. By branching into this new market, the company expects to “expose cruises to up to half a billion monthly users”.
30 million passengers are expected to travel on a cruise in 2019.
TripAdvisor Cruises features features user-generated content, price comparisons, search filters, and the so-called “Ship-tinerary” pages – robust profiles of ships to help users decide if it is the right option for them.
The global cruise industry continues to grow at a steady pace according to data from the Cruise Liners Association (CLIA). 30 million passengers are expected to travel in 2019, a 34 per cent increase in the past five years.
TripAdvisor is tapping into a market they are already familiar with, having acquired Cruise Critic, the world’s largest cruise site in 2007. TripAdvisor data from 2018 shows 32 percent of TripAdvisor users have cruised before and 44 per cent are cruise shoppers. So far, TripAdvisor Cruises is available in the US and UK.