SiteMinder, a hotel industry guest acquisition platform has unveiled its annual list of top booking channels in Asia. The list includes those channels that brought the highest total booking revenue to hotels in Asia, and other global regions in 2018.
Booking.com and Expedia took the top two spots in nearly every market. However, the global lists are also peppered with diverse offerings and third-party channels. SiteMinder’s managing director, Mike Ford, says the diversity in this year’s lists reflects an increase in choice and indicates a booking landscape that has increased dramatically in recent years.
Euromonitor International reports that global online hotel sales have experienced 170% growth in the last decade, to reach over $264 billion.