Cinnamon Hotels and Resorts won the Silver award for Best in Responsible Tourism at the inaugural International Travel and Tourism Awards (ITTA).
Following closely on the heels of Sri Lanka being named Lonely Planet’s No.1 destination to visit in 2019, Cinnamon, the only Sri Lankan brand to be awarded at the ITTA, leads the way in showcasing Sri Lanka as a socially responsible destination on the world stage.
The award was won for the Cinnamon Elephant Project, a collaborative effort between Nature Trails and the Centre for Conservation and Research, with full funding support from the John Keells Foundation.
The project integrates both long-term conservation efforts of the endangered Asian elephant and inclusive ecotourism practices through elephant viewing based on the annual elephant gathering in Minneriya and Kaudulla National parks.
With two properties located within close proximity to this natural phenomenon, Cinnamon Hotels & Resorts has increased their year-on-year tourist numbers in the region by an average of 7.8% and created a means of gathering crucial baseline data of the elephant herds.
Held for the first time by the World Travel Market in London in November, the ITTA Awards celebrate the success of national, regional and city tourist boards, and recognise outstanding private sector companies and individuals. The 14 awards showcase the best in class of the global travel & tourism industry, in front of an audience of 500 senior industry professionals.